Rationale

We are doing the beach clean-up. Our rhetorical approach is satire. The core message of our poster is for everyone to ‘clean up their act’ because we are impacting our wild/marine life. We want everyone to come together as a community. By having an illustrative visual style, we have reinforced our rhetoric approach. Our target audiences are teenagers, university students and adults that relate to this sort of humor. By saying ‘Yo Beach’ we are being provocative.

The flyer is our ‘happy ending’. The back details are according to the fact it is a memento for the participants after the beach clean-up. Just how we want people to participate in the clean-up, we wanted to make the flyer more interactive and fun. By using decal stickers on bins it would draw more attention to the bins and encourage people to use them more.