Rationale

We are doing the beach clean-up. Our rhetorical approach is satire. The core message of our poster is for everyone to ‘clean up their act’ because we are impacting our wild/marine life. We want everyone to come together as a community. By having an illustrative visual style, we have reinforced our rhetoric approach. Our target audiences are teenagers, university students and adults that relate to this sort of humor. By saying ‘Yo Beach’ we are being provocative.

The flyer is our ‘happy ending’. The back details are according to the fact it is a memento for the participants after the beach clean-up. Just how we want people to participate in the clean-up, we wanted to make the flyer more interactive and fun. By using decal stickers on bins it would draw more attention to the bins and encourage people to use them more.

Final Submission

We have now finished and printed our whole assignment. We are happy with our end result and think that all of the pieces are successful and work well together. We have altered everything so all the colours and styles are consistent throughout all of the forms of media. We have refined our type and now think that the layouts are easily readable and are flowing well.

Progress & Refinement

Over the week, we have developed our flyer further by having removable tabs on the flyer. The buoys are gone and now it does connect back to the poster. The website is fully functional as of now, but we do need to add in the 3 downloadable imagery once we have finalised each thing. The poster is still being refined by playing with the type aesthetics and colour. After this we decided we would go out and treat ourselves with ice cream…

Feedback

From today's class we have been given feedback that our trans media projects don't connect as well as they should.

The Poster:
The tagline needs to tie in with the overall imagery. We could write something along the lines, 'because our animals are suffering because of us.. come together as a community and join our beach clean up where there is no price for enjoyment.' We also need to think about the placement of the extra trash. and the placement and sizing of our type.

The Flyer:

The buoys don't set in with the other pieces, like the poster and website. There become too many metaphors overall so we don't even need to incorporate them. We will need to work on the overall layout. We are now thinking of making flaps that tear open revealing the tips with just numbers on them. The background and type logo work fine as a whole which brings all our trans-media things together.

Now it is just more about the refinement and how we connect everything together.

Poster Refinement

Working to a grid makes it much more easier to display information. We just have to decide what we really want to show and what is more important. We need to pay more attention to the hierachy of information in relation to the image.

 

Still kind of feels it's all over the place. We will be refining everything till the end anyway. We just need to prioritise information.

The "Other" Thing

For our other thing, we were thinking of designing a beach bag, beach towel or t-shirt. In the end we decided to design a bin as this is central to our theme. Early on we decided that not enough bins were central to the beach litter problem, and this will help solve the problem. On the website, the file will be for a bin decal, as people obviously can't download a bin :)

Website Development

I have been developing the website. The main problem I had is trying to make a readable website when I am use to designing for print. I have also had a problem trying to simplify the site, as it was turning out too busy. I have had to experiment with the font sizes and grid to try to get it right. I have enjoyed learning how to code and trying to pick up the different ways of composing a layout using coding.